Michael Mayr is a Vienna-based designer and creative, whose work is grounded in creating thought-through systems and visual identities, not only for brands, but for human experiences. His career has been shaped by projects rooted in art and culture, as well as by work with international brands in the field of design. Alongside his work in visual identity and brand direction, he works in type design, creating custom typography and unique type solutions. His goal is to continue where typical graphic design ends, to achieve outcomes that are lasting and that create unique human experiences.